THE CUSTOMER DOES NOT COME FIRST!

THE CUSTOMER DOES NOT COME FIRST!

Can you imagine yourself as the CEO of a fast-growing company, sitting in front of a prospective customer, telling them you wanted their business, and then telling them that they would NOT be a priority to you? Well, believe it or not, that is the strategy I used to build a $40 Million company. How’d the customer respond to such a seemingly brash move?

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