If you are in sales, you have some level of self-confidence. It is a notoriously challenging job and includes a high degree of pressure. As entrepreneurs, we use sales every day as part of our business development, whether we are aware of it or not.
Can you imagine yourself as the CEO of a fast-growing company, sitting in front of a prospective customer, telling them you wanted their business, and then telling them that they would NOT be a priority to you? Well, believe it or not, that is the strategy I used to build a $40 Million company. How’d the customer respond to such a seemingly brash move?
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