Picture an ultramarathon runner, miles into an exhausting race, finding strength in a simple mantra: “relentless forward progress.” This is more than just a runner’s resolve; it’s a powerful lesson for businesses setting their quarterly priorities. It’s not the act of setting these goals that counts, but the unyielding pursuit of them, step by determined…
Like it or not, as a business owner, you’re not just running your business; you’re the living, breathing embodiment of it. What people think of you directly influences their perception of your business. It’s a two-way street where your personal brand and business brand are so intertwined. Now, I know what you might be thinking:…
If you’re reading this, chances are you’re handling social media in-house and when you’re running a tight ship with a small team, social media might not be top of your priority list. While we’d typically suggest partnering with a marketing agency for optimal results, we understand that’s not always feasible with limited resources and it’s…
In the business world, advice is as common as coffee meetings, but is it beneficial? Let’s explore why advice might be doing more harm than good and how we can shift our approach for better outcomes. The Pitfalls of Advice At BrainTrust, advice-giving is a HUGE no-no. Think about it this way, when you give…
With the world changing faster than ever before, adaptability isn’t just a skill; it’s a survival trait. It’s easy for entrepreneurs to fall deeply in love with their initial product or service. However, in the dynamic dance of market trends and consumer needs, this attachment can become a tether, restraining the potential growth and evolution…
Ever feel like you’re just guessing when it comes to your business’s future? You’re not the only one. Many entrepreneurs in our BrainTrust community have faced similar challenges. But here’s the thing: a clear financial forecast can turn those guesses into strategic plans for growth. If you’ve never done a financial forecast or feel your…
An accurate budget and forecast can help with decision-making and growth, but creating one can be overwhelming. Maybe you’ve tried in the past and it didn’t go as planned, or maybe you are wondering where to even start. Don’t worry, we’ve got you covered. Here’s how to develop a budget and forecast to guide your…
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Most women entrepreneurs didn’t go into business to do marketing, but to explore their own skill sets and passion.
If you are reading my words, it is likely that you are a business owner or business leader in some capacity. That means that YOU can make a huge difference.
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