“I’m tired of how they lean in and LISTEN to me”… said NO ONE EVER. We all long to be heard, to have a voice. To have our needs and opinions matter. With your life partner, co-workers, parents…and children, accountant, and doctor. When the person across from you determines to be silent…and to listen, how…
Can you make more money by giving it away? Yes! Investing in your employees causes a chain of actions and reactions that perpetually create even more profit!
When a HUGE customer might present a problem for you. We all love landing that HUGE customer! Maybe it’s the “flagship” customer – the household name that gives you instant credibility. For example: “My pasta sauce is now in every Whole Foods”… or “Wow, FedEx just started using my app”…. or “I won a 3-year…
For most of my life, when I heard the phrase “lonely at the top,” I thought of it as a sarcastic remark by someone AT the top, condescending to those they led, pointing out the fact that it was the few, the elite, that made it to the “top” – whatever that was.
Later, as I became an entrepreneur, a CEO, that phrase came to mean something quite different and it began to resonate.
Picture an ultramarathon runner, miles into an exhausting race, finding strength in a simple mantra: “relentless forward progress.” This is more than just a runner’s resolve; it’s a powerful lesson for businesses setting their quarterly priorities. It’s not the act of setting these goals that counts, but the unyielding pursuit of them, step by determined…
Like it or not, as a business owner, you’re not just running your business; you’re the living, breathing embodiment of it. What people think of you directly influences their perception of your business. It’s a two-way street where your personal brand and business brand are so intertwined. Now, I know what you might be thinking:…
If you’re reading this, chances are you’re handling social media in-house and when you’re running a tight ship with a small team, social media might not be top of your priority list. While we’d typically suggest partnering with a marketing agency for optimal results, we understand that’s not always feasible with limited resources and it’s…
In the business world, advice is as common as coffee meetings, but is it beneficial? Let’s explore why advice might be doing more harm than good and how we can shift our approach for better outcomes. The Pitfalls of Advice At BrainTrust, advice-giving is a HUGE no-no. Think about it this way, when you give…
With the world changing faster than ever before, adaptability isn’t just a skill; it’s a survival trait. It’s easy for entrepreneurs to fall deeply in love with their initial product or service. However, in the dynamic dance of market trends and consumer needs, this attachment can become a tether, restraining the potential growth and evolution…
Ever feel like you’re just guessing when it comes to your business’s future? You’re not the only one. Many entrepreneurs in our BrainTrust community have faced similar challenges. But here’s the thing: a clear financial forecast can turn those guesses into strategic plans for growth. If you’ve never done a financial forecast or feel your…
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