HOW TO IMPROVE YOUR SMALL BUSINESS MARKETING AS AN ENTREPRENEUR
Most women entrepreneurs didn’t go into business to do marketing, but to explore their own skill sets and passion.
THE STATUS QUO SUX – LET’S NOT GET BACK TO NORMAL
If you are reading my words, it is likely that you are a business owner or business leader in some capacity. That means that YOU can make a huge difference.
LEADING IN A “NEW NORMAL” WORLD
The point of this writing is definitely not to suggest what our practices will be going forward, but how we as leaders should lead through this unchartered territory. No matter the situation, empathy and simple human kindness will be essential.
HOW DO YOU MAKE THEM FEEL?
“I’VE LEARNED THAT PEOPLE WILL FORGET WHAT YOU SAID, PEOPLE WILL FORGET WHAT YOU DID, BUT PEOPLE WILL NEVER FORGET HOW YOU MADE THEM FEEL.” —MAYA ANGELOU
LEADING WITH EMPATHY IN DIFFICULT TIMES
If you’ve read my book, Lunch with Lucy, or any of my blogs already, you’ll know I believe that empathy—the ability to see a situation through the eyes of another—is a vital trait for business leaders to develop and to nurture in others. But during especially hard times, our “fight or flight” impulses can take over and we might tend toward self-preservation, creating a situation that makes it even harder for those around us.
“MAKING IT BIG” BY SOLVING SMALL PROBLEMS
“Big.” “Unsolvable.” “Huge.” “Audacious.” If you’re thinking of starting a business, it’s likely that you’ve been told that you’ve got to find a solution for some seemingly insurmountable problem in order to have a successful launch. But maybe they’re wrong.
EMPATHY: THE MISSING LINK IN TRANSFORMATIONAL LEADERSHIP…AND PROFITABILITY
Have you ever had an aggressive driver cut you off to merge into your lane, forcing you to slam on the brakes? Did you angrily honk the horn at them? Or worse? But what if you knew that the driver was rushing to the emergency room to meet the ambulance that was bringing her husband to the hospital?
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