Connect with Influential Industry Leaders: Tips for Connecting With Your Business Crush™

Connect with Influential Industry Leaders: Tips for Connecting With Your Business Crush™

My design firm, Studio Delger, specializes in branding for the built environment. As CEO, a major part of my role is business development — and I absolutely love it. Each week, I scour publications like the Nashville Business Journal, Nashville Post, and The Tennessean searching for headlines featuring my target clients (primarily real estate developers)….

The Dangers of Having a HUGE Customer
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The Dangers of Having a HUGE Customer

When a HUGE customer might present a problem for you.  We all love landing that HUGE customer!  Maybe it’s the “flagship” customer – the household name that gives you instant credibility.   For example: “My pasta sauce is now in every Whole Foods”… or “Wow, FedEx just started using my app”…. or “I won a 3-year…

Lonely at the Top?
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Lonely at the Top?

For most of my life, when I heard the phrase “lonely at the top,” I thought of it as a sarcastic remark by someone AT the top, condescending to those they led, pointing out the fact that it was the few, the elite, that made it to the “top” – whatever that was.

Later, as I became an entrepreneur, a CEO, that phrase came to mean something quite different and it began to resonate.

Building Your Brand Voice
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Building Your Brand Voice

Picture this: You’re strolling through a bustling market, surrounded by a sea of vendors fighting for your attention. Suddenly, amidst the chaos, one voice cuts through the noise. It’s distinct, it’s memorable, and it’s undeniably unique. That is the power of a brand voice! In the crazy competitive business world, we cannot take a “build…

Personal Branding for Business Owners

Personal Branding for Business Owners

Like it or not, as a business owner, you’re not just running your business; you’re the living, breathing embodiment of it. What people think of you directly influences their perception of your business. It’s a two-way street where your personal brand and business brand are so intertwined. Now, I know what you might be thinking:…

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